Tea is a major cash crop in Kenya, as it is considered the world third-largest producer. Most of the produce, is destined to the international market. In fact, only 5% percent of tea production stays in Kenya, while the rest is exported.Known for its high quality, Kenyan tea is highly demanded on the international market, hence Kenya became the largest exporter of premium tea worldwide. With more than 400,000 tons of tea exported each year, Kenya is leading the list of top-producers like India and China. The domestic market is still immature, considering the local tea consumption of premium tea. However, a number of Kenyan firms started developing their offers to market high quality tea in Kenya like purple tea.